Membership
You know those big impressive wall maps with pushpins all over the place? The American Advertising Federation (AAF) is the oldest and largest advertising trade association on earth. With 100 plus years and 40,000 members strong, that’s a lot of pushpins. Join AAF-Coastal Carolinas, the local affiliate of AAF, and get connected to the advertising [...]
Protecting Advertising
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nationwide network monitors advertising-related legislation on local, state and federal levels. We put our members face to face with influential lawmakers. We also encourage industry self-regulation as a preemptor to government intervention, when appropriate. Issues The issues facing the advertising [...]
Educational Programs
As the most visible part of AAF-Coastal Carolinas, Lunch and Learn programs are educational and fun. We look for speakers that will help you improve your skills, think about things differently, and present ideas in entertaining, creative ways. These meetings are also superb networking opportunities—a place to see and be seen, to renew old friendships [...]
About AAF-Coastal Carolinas
AAF-Coastal Carolinas meets regularly to connect, create and inspire professionals involved in advertising, marketing, public relations and related fields by holding workshops and programs relevant to those interested, as well as working with students to connect them with professional opportunities. We are a non-profit organization comprised of advertising, marketing and public relations professionals. AAF-Coastal Carolinas is part of the American Advertising Federation, a national organization that promotes excellence in advertising. AAF-Coastal Carolinas is also a member of the AAF District 3, a regional division of AAF that includes South Carolina, North Carolina and Virginia. Our membership area spans Florence, Georgetown and Myrtle Beach, South Carolina and Wilmington, North Carolina. AAF...
AAF-Coastal Carolinas News
May Program
Branding How Tos with Lara Ibarra Date: May 16, 2013 …………………………………………………………………………………………………………………………………………. MEETING AGENDA Networking from 11:30 am- Noon Buffet opens 11:45 am Program from Noon – 1:00 pm Networking from 1 pm -1:30 pm Deadline to RSVP: May 14th, 2013 …………………………………………………………………………………………………………………………………………. PROGRAM...
Cricket Alcorn Wins Silver Medal Award!
CRICKET ALCORN RECEIVES LIFETIME ACHIEVEMENT AWARD FROM THE AMERICAN ADVERTISING FEDERATION (AAF) – COASTAL CAROLINAS Silver Medal Award Recognizes Creative Excellence And Social Concern Cricket Alcorn, communications specialist for Horry Telephone Cooperative (HTC), received the Silver Medal Award from the American Advertising Federation (AAF) – Coastal Carolinas. The award was presented on March 21, 2013, at The Dunes Golf & Beach Club in Myrtle Beach, S.C. Alcorn was selected by a jury of former Silver Medal Award winners because of her accomplishments with HTC, her outstanding...
Chris Houchens – Top-of-Mind Branding: Developing a Winning Brand Strategy
Unfortunately, the concept of branding has been diluted into meaningless business jargon. However, your brand is your organization’s most important asset. Every business that has customers has a brand, but not all brands are managed. A correctly developed and managed brand strategy yields long term marketing ROI. This session focuses on the importance of developing and maintaining a brand for marketing supremacy. Key takeaways from this presentation include: What a brand is (and is not) How branding fits into an overall marketing strategy The 3 essential elements in brand strategy Developing...
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