Steve Keller – The Zen of Audio Branding

American Advertising Federation - Coastal Carolinas October Educational Program

Every sound that touches a brand has the potential to define it. Audio branding is a discipline designed to harness the power of sound, engage consumers and drive emotional connections.

Join us October 18th at the Dunes Golf and Beach Club as Steve Keller, iV founder and CEO, offers an educational presentation designed to give you a taste of audio branding, opening your eyes (and ears) to the importance of defining what a brand sounds like. Emphasis is placed on practical insights and helpful tips that creatives, account execs, brand managers and new business procurers can begin to use immediately in their brand work.

Highlights include:

  • Understanding how audio branding shapes brand identity
  • Using audits to uncover sonic strengths, threats and opportunities for your brand
  • Exploring cross modal perception: the importance of congruency
  • Connecting the dots: developing audio assets for your brand
  • The five measurable parameters of effective audio branding assets
  • Research and evaluation: the science behind audio branding
  • Four keys to the effective application of an audio branding strategy

Date: Thursday, October 18, 2012 from 11:30 am to 1:00 pm

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MEETING AGENDA

Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: October 16, 2012

Register Now

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PROGRAM FEES

Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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