May Program
Branding How Tos with Lara Ibarra
Date: May 16, 2013
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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
Deadline to RSVP: May 14th, 2013
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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
Non-Member Students, please use promo code “student” to get discounted admission.
Cricket Alcorn Wins Silver Medal Award!
CRICKET ALCORN RECEIVES LIFETIME ACHIEVEMENT AWARD FROM THE AMERICAN ADVERTISING FEDERATION (AAF) – COASTAL CAROLINAS
Silver Medal Award Recognizes Creative Excellence And Social Concern
Cricket Alcorn, communications specialist for Horry Telephone Cooperative (HTC), received the Silver Medal Award from the American Advertising Federation (AAF) – Coastal Carolinas. The award was presented on March 21, 2013, at The Dunes Golf & Beach Club in Myrtle Beach, S.C.
Alcorn was selected by a jury of former Silver Medal Award winners because of her accomplishments with HTC, her outstanding contributions to creative excellence and furthering advertising industry standards, as well as demonstrating responsibility in areas of social concern.
For over 14 years, Alcorn has been the liaison between HTC and the community in Myrtle Beach. Because of her willingness to try new technology, HTC was one of the first local companies to try new mediums and techniques. She has successfully implemented the use of text messaging contests, pay-per-click search ads, Facebook giveaways, digital billboards and QR codes to promote HTC. She has also created an uncommon bond between HTC and local events such as, Coastal Uncorked, Murrells Inlet Oyster Roast and Socastee Heritage Festival.
Additionally, Alcorn has played a vital role in several local associations beyond advertising. She has been involved with United Way, American Red Cross, Kids Voting and Murrells Inlet 2020.
About The Silver Medal Award Program
The AAF’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community. Click to learn more about the AAF Silver Medal Awards.
Chris Houchens – Top-of-Mind Branding: Developing a Winning Brand Strategy
Unfortunately, the concept of branding has been diluted into meaningless business jargon. However, your brand is your organization’s most important asset. Every business that has customers has a brand, but not all brands are managed. A correctly developed and managed brand strategy yields long term marketing ROI. This session focuses on the importance of developing and maintaining a brand for marketing supremacy.
Key takeaways from this presentation include:
- What a brand is (and is not)
- How branding fits into an overall marketing strategy
- The 3 essential elements in brand strategy
- Developing a brand online and in social media
- Tracking and evaluating the ROI of branding efforts
Date: April 18, 2013
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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: April 16, 2013
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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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ABOUT THE SPEAKER
Marketing raconteur and writer Chris Houchens combines years of real-world marketing experience with expertise in current trends to help forward thinking organizations take advantage of the new realities of today’s marketing environment. Chris’ work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge and translator between traditional and new media. Chris’ latest book, Brand Zeitgeist, is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Find Brand Zeitgeist on Amazon at http://bit.ly/avwgpm Chris has been writing a highly read marketing blog, http://ShotgunConcepts.com, since 2005 offering commentary and tips on marketing strategy.
Stephen Freitas – Take Another Look at Out of Home Advertising
The out of home advertising industry has evolved into a highly effective and nimble media channel with the introduction of innovative technologies and media options that reach busy consumers while away from home.
Outdoor Advertising Association of America Chief Marketing Officer, Stephen Freitas, will explain the newly launched TAB OOH ratings system, advancements in digital formats, how SoLoMo is changing the medium , and why the out of home industry is addressing environmental stewardship, among other intriguing topics.
Date: Thursday, March 21st from 11:30 am to 1:00 pm
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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: March 19, 2013
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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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ABOUT THE SPEAKER
Freitas, Stephen, Chief Marketing Officer, Outdoor Advertising Association of America, Inc.
Since 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America, the leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high profile marketing programs for Clear Channel Communications and Eller Media Company as senior vice-president of marketing. Prior to joining the outdoor advertising industry, Mr. Freitas worked as an agency media planner in San Francisco and at Chevron USA for eight years. He is a graduate from the University of California, Berkeley.
ADDY Winners!
Congratulations to all 2013 ADDY Winners!
BEST OF PRINT goes to DSL Marketing
BEST OF ELECTRONIC goes to The Brandon Agency
See all on AAF-CC’s Youtube Channel
BEST OF SHOW STUDENT goes to Tyler Pate from Francis Marion University
SPECIAL JUDGES AWARD – ANIMATION goes to Reed Jeweler
SPECIAL JUDGES AWARD – COPY WRITING goes to DSL Marketing
STUDENT JUDGES CHOICE AWARD goes to Travis Rogers from Coastal Carolina University
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