April Program

Karl Sakas – Don’t Just “Make the Logo Bigger!” How to make your clients happy without driving yourself crazy

 

Everyone wants to help good advertising clients, whether you work at a marketing agency or in media, do freelance work, or help internal marketing “clients” at your company. As horror-story sites like “Clients from Hell” illustrate, it’s a tough world out there for marketing professionals… but it doesn’t have to be that way!

Marketing agency business expert Karl Sakas from Agency Firebox will show AAF Coastal Carolinas members and guests how to find the right clients, how to get clients to pay you for more of your work, and how to say “no” to clients without burning bridges.

This lunch event includes a hands-on Q&A with Karl to answer your real-life questions about how to handle difficult client situations. Thanks to AAF Coastal Carolinas, you’ll go back to the office with plenty of concrete ideas to make your job easier.

Missed the event? View his presentation here

Date: April 17, 2014

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MEETING AGENDA

  • Networking from 11:30 am- Noon
  • Buffet opens 11:45 am
  • Program from Noon – 1:00 pm
  • Networking from 1 pm -1:30 pm

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Deadline to register:  April 16, 2014

Register Now

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PROGRAM FEES

  • Professional Members: Free
  • Student Members: $10
  • Guests: $35
  • Student Guests: $20

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ABOUT THE SPEAKER

Karl Sakas is on a mission to help frustrated and overwhelmed digital marketing agency owners love their agencies again. He’s been doing client service since he was 15 years old, when he started a web design and business consulting firm while in high school in the D.C. area.

A fourth generation business owner, Karl’s led the business operations team at two different digital marketing agencies, and has 16+ years of consulting experience. He’s known for helping his clients maximize productivity, improve business operations, and achieve their agency’s potential.

As founder & president of Agency Firebox in Raleigh, NC, he provides business coaching, agency consulting, and operations training for marketing agencies nationwide. Outside of work, Karl serves on the board of Triangle AMA, blogs about marketing at KarlSakas.com, and volunteers as a bartender on a 1930s railroad car.

If you’re tired of feeling like there just aren’t enough days in the week and want tips that can save you time and help better your agency’s business operations, sign up for Karl’s monthly email newsletter at http://AgencyFirebox.com/get-updates/

 

March Program

C. Lee Peeler – National Advertising Self-Regulation: Theory and Practice, Successes and Challenges

 

Lee

The US advertising industry has demonstrated unparalleled commitment to self regulation. Characterized by independent administration by the US Council of Better Business Bureaus, transparent processes and accountable enforcement across all segments of the industry, advertising self regulation is providing leadership on a broad range of issues from truth and accuracy, to privacy, to children’s advertising practices. Mr. Peeler will address the process and current hot button issues for both advertising self regulation and the Government enforcement.

 

Date: March 20, 2014

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MEETING AGENDA

  • Networking from 11:30 am- Noon
  • Buffet opens 11:45 am
  • Program from Noon – 1:00 pm
  • Networking from 1 pm -1:30 pm

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Deadline to register:  March 19, 2014

Register Now

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PROGRAM FEES

  • Professional Members: Free
  • Student Members: $10
  • Guests: $35
  • Student Guests: $20

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ABOUT THE SPEAKER

C. Lee Peeler, Esq., is President and CEO of the Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB).

As ASRC President, Mr. Peeler is responsible for leading the advertising industry’s system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of ASRC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation.

Mr. Peeler joined ASRC in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.)

He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security.  Mr. Peeler received his B.A. and J.D. degrees from Georgetown University.  

 

February Program

There will be no Lunch & Learn held in February. Please mark your calendars for the next meeting on Thursday, March 20th.

January Program

Rev. Dr. Al Anderson–Anderson Communications Presents “Black and Green Still Matter”

 

Dr. Rev. Al Anderson

Brands are the most valuable assets any company has.  If those brands don’t maximize every opportunity for growth, they will never reach their full potential for profitability. Consequently, the most successful companies realize that every ethnic segment is important to their success. They don’t ignore this reality and make a conscious effort to aggressively market their products and services to all of the key consumer segments. African Americans are unique in their product preferences, lifestyles, media habits and personal aspirations. African Americans are indeed “low hanging fruit” for almost every brand in the marketplace, so it makes good economic sense to make this important ethnic segment a priority, not an afterthought.”

 

Date: January 16, 2014

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MEETING AGENDA

  • Networking from 11:30 am- Noon
  • Buffet opens 11:45 am
  • Program from Noon – 1:00 pm
  • Networking from 1 pm -1:30 pm

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Deadline to register:  January 15, 2014

Register Now

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PROGRAM FEES

  • Professional Members: Free
  • Student Members: $10
  • Guests: $35
  • Student Guests: $20

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ABOUT THE SPEAKER

Al Anderson is a native of Winston-Salem, North Carolina and a graduate of Moorehouse College.  He has spent the last 47 years as a pioneer and maverick in the practice of marketing and communications with special emphasis on the African American consumer. He is one of the best-known experts on African American marketing and is known as The Dean of Black Consumer Marketing A noted lecturer and industry counselor, he is Chairman and Founder of Anderson Communications, Inc. (ACI) founded in l97l, (the second oldest African American owned marketing services firm in the country.) Now in its 43rd year in business and recently elected to the Hall of Fame of The Atlanta Business League, ACI is known as one of the best sources for those companies and institutions that wish to market their products, services and information of interest to the public to African-Americans. The company specializes in developing strategically based, integrated ‘Go to Market™’ programs for its clients.

 

 

November Program

Lindsey Birkett – Goodway Group Presents “Doing Digital Right”

Click Here to Download Presentation  for AAF-CC November Lunch & Learn

These days everybody “does” digital media. Websites, banners and email blasts are everywhere. But do you truly understand the landscape and are you doing digital right? Are you building attainable objectives and measuring results? Are you aiming at the right target audience and hitting it? This month, Lindsey Birkett will demystify creating, designing and managing an online campaign that checks all those boxes and gets the results you need.

 

Date: November 21, 2013

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MEETING AGENDA

  • Networking from 11:30 am- Noon
  • Buffet opens 11:45 am
  • Program from Noon – 1:00 pm
  • Networking from 1 pm -1:30 pm

……………………………………………………..

Deadline to register:  November 20, 2013

Register Now

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PROGRAM FEES

  • Professional Members: Free
  • Student Members: $10
  • Guests: $35
  • Student Guests: $20

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ABOUT THE SPEAKER

Lindsey joined Goodway Group as an Account Director for the Southeast in January 2013. She comes from over five years with Microsoft Advertising, most recently as a Sales Account Executive working with brands like Florida’s Natural, Intercontinental Hotel Groups, Papa John’s, Southeast Toyota, etc. She partnered with agencies and clients directly on end-to-end digital solutions across multiple platforms (PC, TV, Mobile) and was awarded “AE of the Year” for 2012. Her early MSN career started as a Sr. Account Manager for Strategic Accounts, managing client relationships and digital campaigns for clients like Lending Tree, Kaplan, Hilton, FedEx, Arby’s. Prior to that, Lindsey spent eight years in agency client management. Lindsey and her husband currently reside in Denver, CO, after over two years in Dallas and nine years in Atlanta. She is passionate about health, finding new places to run/hike, the Florida Gators, live music and red wine.