About AAF

AAF-Coastal Carolinas is a local affiliate of the American Advertising Federation (AAF). If you join AAF-Coastal Carolinas you will be a member of AAF. The American Advertising Federation, headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. Local ad clubs are AAF’s lifeblood. AAF’s national network of 200 ad clubs give it roots in hundreds of geographic pulse points, a powerful voice in local business communities and state legislatures, and myriad talent hotbeds. In return, AAF provide resources to make professional growth that leads to stronger leaders and better ideas for our industry.

AAF Mission

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

Government Relations

The AAF protects and promotes advertising at all levels of government through grassroots activities. AAF’s nationwide network monitors advertising-related legislation on local, state and federal levels. They put members face-to -face with influential lawmakers.  AAF protects your ability to do what you do on a day-to-day basis while recognizing excellence that promotes positive awareness of the advertising industry.

Member Discounts – Available Exclusive to AAF Members

AAF allows members access to discounts on the tools that are needed to stay current and successful in the industry. The AAF continues to research and selectively add new products and services that can provide meaningful benefits to members.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a FREE daily e-mail newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

ADDY® Awards

Sponsored by the AAF, the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 200 AAF member clubs nationwide from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals.

Conferences

Attendance at the AAF National Conference, Joint Government Affairs Conference, Legislative Training Sessions and the Mosaic Forum provide members with the information necessary to stay current and competitive in the industry.

Awards

The American Advertising Federation offers several programs that select and promote the best of advertising and its practitioners. Well-respected and recognized in the advertising industry, these prestigious accolades salute the industry’s best and brightest. Includes: Advertising Hall of Achievement, Silver Medal Award, Most Promising Minority Student, Diversity Achievement and Mosaic Awards, Advertising Hall of Fame and several more.

Go to www.aaf.org for more information about AAF.