Branding How Tos with Lara Ibarra

Date: May 16, 2013

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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm

Deadline to RSVP: May 14th, 2013

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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
Non-Member Students, please use promo code “student” to get discounted admission.

Silver Medal Award Recognizes Creative Excellence And Social Concern

Cricket Alcorn, communications specialist for Horry Telephone Cooperative (HTC), received the Silver Medal Award from the American Advertising Federation (AAF) – Coastal Carolinas. The award was presented on March 21, 2013, at The Dunes Golf & Beach Club in Myrtle Beach, S.C.

Alcorn was selected by a jury of former Silver Medal Award winners because of her accomplishments with HTC, her outstanding contributions to creative excellence and furthering advertising industry standards, as well as demonstrating responsibility in areas of social concern.

For over 14 years, Alcorn has been the liaison between HTC and the community in Myrtle Beach. Because of her willingness to try new technology, HTC was one of the first local companies to try new mediums and techniques. She has successfully implemented the use of text messaging contests, pay-per-click search ads, Facebook giveaways, digital billboards and QR codes to promote HTC. She has also created an uncommon bond between HTC and local events such as, Coastal Uncorked, Murrells Inlet Oyster Roast and Socastee Heritage Festival.

Additionally, Alcorn has played a vital role in several local associations beyond advertising. She has been involved with United Way, American Red Cross, Kids Voting and Murrells Inlet 2020.

About The Silver Medal Award Program

The AAF’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community. Click to learn more about the AAF Silver Medal Awards.

Unfortunately, the concept of branding has been diluted into meaningless business jargon. However, your brand is your organization’s most important asset. Every business that has customers has a brand, but not all brands are managed. A correctly developed and managed brand strategy yields long term marketing ROI. This session focuses on the importance of developing and maintaining a brand for marketing supremacy.

Key takeaways from this presentation include:

• What a brand is (and is not)
• How branding fits into an overall marketing strategy
• The 3 essential elements in brand strategy
• Developing a brand online and in social media
• Tracking and evaluating the ROI of branding efforts

Date: April 18, 2013

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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: April 16, 2013

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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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ABOUT THE SPEAKER

Marketing raconteur and writer Chris Houchens combines years of real-world marketing experience with expertise in current trends to help forward thinking organizations take advantage of the new realities of today’s marketing environment. Chris’ work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge and translator between traditional and new media. Chris’ latest book, Brand Zeitgeist, is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Find Brand Zeitgeist on Amazon at http://bit.ly/avwgpm Chris has been writing a highly read marketing blog, http://ShotgunConcepts.com, since 2005 offering commentary and tips on marketing strategy.

The out of home advertising industry has evolved into a highly effective and nimble media channel with the introduction of innovative technologies and media options that reach busy consumers while away from home.

Outdoor Advertising Association of America Chief Marketing Officer, Stephen Freitas, will explain the newly launched TAB OOH ratings system, advancements in digital formats, how SoLoMo is changing the medium , and why the out of home industry is addressing environmental stewardship, among other intriguing topics.

Date: Thursday, March 21st from 11:30 am to 1:00 pm

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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: March 19, 2013

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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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ABOUT THE SPEAKER

Freitas, Stephen, Chief Marketing Officer, Outdoor Advertising Association of America, Inc.

Since 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America, the leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high profile marketing programs for Clear Channel Communications and Eller Media Company as senior vice-president of marketing. Prior to joining the outdoor advertising industry, Mr. Freitas worked as an agency media planner in San Francisco and at Chevron USA for eight years. He is a graduate from the University of California, Berkeley.

BEST OF PRINT goes to DSL Marketing

BEST OF ELECTRONIC goes to The Brandon Agency

See all on AAF-CC’s Youtube Channel

BEST OF SHOW STUDENT goes to Tyler Pate from Francis Marion University

SPECIAL JUDGES AWARD – ANIMATION goes to Reed Jeweler

SPECIAL JUDGES AWARD – COPY WRITING goes to DSL Marketing

STUDENT JUDGES CHOICE AWARD  goes to Travis Rogers from Coastal Carolina University

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Download the 2013 Addy Winners Book

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WHERE THE HECK IS THIS THING?

Ripley’s Aquarium, 1110 Celebrity Circle, Myrtle Beach, SC 29577

When: Saturday, February 16, 2013
Time: 6:00 p.m. – 9:00 p.m.
Deadline to Purchase Tickets: Wednesday, February 13, 2013

WHAT DO I GET?

Admission into the ADDY Awards Gala and Ripley’s Aquarium
Mouthwatering Hors d’oeuvers
Complimentary beer, wine, and soft drinks
Networking with peers
Browse awe-inspiring creative entries submitted this year
A surprise ending…announcing the “Best Of Awards”

HOW MUCH IS MY TICKET?

Professional Members: $45
Professional Non-Members: $55
Student Members: $20
Student Non-Members: $25 – must type in
promo code “student” to receive discount

WHERE’S MY TICKET MAN!

A confirmation will be emailed to you. Please print and present it to enter the ADDY Awards Gala. YOU MUST HAVE THIS TO ENTER!

JUST DON’T DO IT!

Tickets can not be given away or transferred to other individuals.

I DON’T EVEN KNOW WHAT THIS ADDY THING IS??

Conducted annually, the local ADDY® Awards are the first of a three-tier national competition. AAF-Coastal Carolinas is the local affiliate of AAF.  The ADDY Awards Show features local winning entries that are recognized as the very best in our market by an esteemed panel of judges. Click to learn more about the ADDY Competition. Click to learn more about the ADDY Competition.

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Or contact Paulette Johnson at psjohnson@sccoast.net to purchase tickets with cash or check.

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Click here to learn more about the ADDYs and to Enter!

What’s New About the ADDYs?

• New online software. Don’t wait till the last minute to submit your entries! The submission process has changed!
• Upload digital files of all print entries. (Note: Entries must still include a hard copy when submitted at drop of location)
• Must upload radio and video files. No DVDs or CD should be submitted

Whether it is increasing sales, improving customer service, or meeting your own personal dreams, Wisdom in the Weirdest Places is the entertaining, humorous speech to get you motivated toward achieving your goals.

Robert Wilson has explored much of the world’s tried and true wisdom that has been passed down over the ages. And, in his studies, he has discovered that the path to success, to achieving our goals and dreams, is often right under our nose. The problem is that we can’t see it because our vision is clouded by doubt and fear. Robert shows how to overcome these barriers to success.

You’ll discover how Wisdom, Ideas and Courage are often found in unexpected places. Such as how an “F” on an English paper convinced Robert that he could become a successful writer. And, how a college prank and four words in Braille led to the publication of his first book. As a bonus Robert will share the four secrets to a long life, and how the burning desire to achieve a single goal kept one woman alive for 122 years.

Join us and focus on both your personal and business goals as Robert shares his simple plan for achieving them.

Date: January 17, 2012 at the Dunes Golf and Beach Club

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MEETING AGENDA

• Networking from 11:30 am- Noon
• Buffet opens 11:45 am
• Program from Noon – 1:00 pm
• Networking from 1 pm -1:30 pm

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Deadline to register: January 15, 2013

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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20

Learn how to set social media strategy, broaden your tactical reach, and cultivate supportive and engaged communities.

Let’s face it. There’s a lot of noise out there in social media. How do you compete with 200 million Tweets sent per day and 72 million links shared per day on Facebook?

Almost every organization has a Facebook page, maybe even a Twitter account, but now is the time for you to move beyond the basics and think strategically about your messaging across all social media channels. Only when your organization steps back to structure fully-formed positioning can you push past online tactics to a better-coordinated and more productive end for all your goals.

What you will learn:
•    The two types of content you should be sharing
•    How to build an email list from shared links
•    Best practices for sharing photos
•    How to capture contact info directly on Facebook
•    Options for auto-publishing Facebook posts to Twitter

Date: Thursday, November 15, 2012 from 11:30 am to 1:00 pm

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MEETING AGENDA
Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: November 13th, 2012

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PROGRAM FEES
Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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You can now download Steve Kellers powerpoint presentation as a PDF and watch the October Lunch and Learn Program – The Zen of Audio Branding on Vimeo!

Log into AAF-Coastal Carolina’s Members Only Website to gain access to these special member only documents!

 Don’t know your password? No problem! Email membership@aafcoastalcarolinas.org to take care of that little problem.

if your not a member!